The cover and reference pages are additional and not included in the required 5 to 6 pages.

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Students are required to write a term paper regarding Integrated Marketing Communications (IMC) and its role/impact in advertising. I recommend selecting a specific brand or company and write a case study on the use of IMC in advertising. For example, research Chick-fil-A and then take a deep dive into their advertising communication strategies. From there develop a narrative about how these strategies have helped build an extremely strong brand image/awareness. Students are to work individually on this paper. The length of the paper should be 5 to 6 pages (double-spaced). A minimum of four (4) references is required (use APA reference style). The paper should be 12 pt., Times Roman font, and double-spaced. A cover page with your name and the paper title is required. The cover and reference pages are additional and not included in the required 5 to 6 pages.

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